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Integrity Hail Solutions Search Engine Ads Plan

What we are doing​

We are creating and running search engine ad campaigns for Integrity Hail Solutions across three service locations:

  1. Lubbock, Texas
  2. McKinney / Collin County, Texas
  3. Azle, Texas

The campaigns are designed to reach people who are actively searching for help with vehicle hail damage, paintless dent repair, insurance claim assistance, and auto hail repair services.

The goal is not to simply drive website traffic. The goal is to generate real business opportunities: phone calls, estimate requests, contact form submissions, and booked repair appointments.

Why search ads make sense​

Search ads are useful because they reach people at the moment they are looking for help.

Examples of searches we want to show up for:

  • hail repair near me
  • auto hail repair Lubbock
  • paintless dent repair McKinney
  • hail damage insurance claim
  • car hail damage repair Azle

These searches show clear intent. The person likely has a damaged vehicle and is looking for a repair option.

What success looks like​

The campaign is successful when it produces qualified leads from the right service areas at a cost that makes business sense.

Success should look like this:

  • People in the target locations are seeing Integrity Hail Solutions in search results.
  • Ads are showing for vehicle hail repair searches, not unrelated searches like roofing, home repair, jobs, or DIY dent kits.
  • Website visitors are calling, submitting forms, or requesting free estimates.
  • Calls are from people who actually need vehicle hail repair or paintless dent repair.
  • The team can see which campaign, city, keyword, and ad produced each lead.
  • Cost per lead becomes predictable over time.
  • More leads turn into estimates, drop-offs, and completed repairs.

Campaign goals​

The main goals are:

1. Generate more phone calls​

Phone calls are a primary conversion because people with hail damage often want fast answers.

We will track:

  • Calls from ads
  • Calls from the website
  • Mobile click-to-call actions

2. Generate more estimate requests​

Estimate requests are another primary conversion.

We will track:

  • Contact form submissions
  • Free estimate requests
  • Get Started button clicks

3. Promote insurance-friendly hail repair​

Many customers are not sure how hail damage claims work. The ads and landing pages should clearly explain that Integrity Hail Solutions can help guide them through the repair and insurance process.

4. Drive location-specific leads​

Each location needs its own strategy so we can measure what is working by market.

The campaign should generate leads from:

  • Lubbock and surrounding areas
  • McKinney / Collin County and surrounding areas
  • Azle and surrounding areas

5. Build a repeatable advertising system​

The goal is to create a system that can be improved over time.

That system includes:

  • Planning
  • Launching
  • Tracking
  • Weekly optimization
  • Monthly reporting
  • Budget shifts based on performance
  • Storm-response adjustments when hail demand increases

Primary measure of success​

The most important question is:

Are we getting qualified calls and estimate requests from people who need vehicle hail repair in the locations Integrity Hail Solutions serves?

If the answer is yes, the campaign is moving in the right direction.