Pricing
This page explains the monthly labor cost for managing and executing the search engine ad campaigns.
The monthly management fee is separate from the ad spend. Ad spend is the money paid directly to Google to show the ads. Management is the labor required to create, monitor, maintain, and improve the campaigns.
Monthly Campaign Management
Monthly Labor Rate
$350 per month
This monthly management rate covers the labor required to run and maintain the campaign system.
What Is Included
The monthly management fee includes:
- Search ad campaign creation
- Search ad copy creation
- Keyword organization
- Negative keyword updates
- Campaign monitoring
- Performance reviews on Mondays and Fridays
- Alerting for campaign issues
- Budget pacing review
- Conversion tracking review
- Basic reporting and performance notes
- Biweekly ad performance sync support
- Monthly planning support
- Campaign material updates
- Landing page and campaign page recommendations
- Coordination around campaign pages, offers, and messaging
The goal of the monthly management work is to keep the campaigns active, organized, monitored, and improving over time.
What Is Not Included
The monthly management fee does not include Google ad spend.
Google ad spend is paid separately and is based on how much Integrity Hail Solutions wants to spend that month to show ads.
Examples:
| Monthly Management | Monthly Google Ad Spend | Total Monthly Budget |
|---|---|---|
| $350 | $500 | $850 |
| $350 | $800 | $1,150 |
| $350 | $1,200 | $1,550 |
| $350 | $2,000 | $2,350 |
The management fee stays the same at $350 per month unless the scope changes.
Recommended Starting Ad Spend
The recommended starting point is approximately:
$500 per month in Google ad spend
This gives the campaigns enough budget to begin collecting data, testing search terms, and generating early leads without overcommitting too much budget upfront.
A practical starting budget would be:
| Item | Amount |
|---|---|
| Monthly campaign management | $350 |
| Starting Google ad spend | ~$500 |
| Recommended starting total | ~$850/month |
The ad spend can be increased later if the campaign produces good leads at a reasonable cost.
Google New Advertiser Incentives
Google may offer ad credit incentives for new advertisers after the account meets a minimum spend requirement.
The sign-up screen shows the following options:
| Google Offer | Ad Credit | Minimum Spend Requirement |
|---|---|---|
| Offer A | $1,000 in ad credit | Spend $500 with Google Ads in the first 60 days |
| Offer B | $1,600 in ad credit | Spend $800 with Google Ads in the first 60 days |
| Offer C | $2,400 in ad credit | Spend $1,200 with Google Ads in the first 60 days |
These are Google ad credits, not cash payments. The credit is applied by Google after the selected minimum spend requirement is met.
Google’s terms and conditions apply, and availability may depend on account eligibility.
Recommended Incentive Option
For a conservative launch, the best starting point is usually the lowest minimum spend option:
Offer A: Spend $500 in the first 60 days to unlock $1,000 in Google ad credit.
This aligns with the recommended starting ad spend and allows the campaign to begin collecting data before increasing the monthly budget.
If the business wants to move more aggressively, Offer B or Offer C can be considered, but only if the team is comfortable spending the required amount during the first 60 days.
How the Monthly Budget Works
Each month has two separate budget pieces:
-
Management fee
- Paid for labor, campaign setup, monitoring, reporting, and optimization
- Fixed at $350/month
-
Google ad spend
- Paid to Google to run the ads
- Flexible based on monthly goals and budget
- Recommended starting point is around $500/month
Example:
If the monthly ad spend is $500, the total expected monthly cost would be:
| Cost Type | Amount |
|---|---|
| Campaign management | $350 |
| Google ad spend | $500 |
| Total | $850 |
Summary
The recommended starting package is:
- $350/month for campaign management
- ~$500/month starting Google ad spend
- ~$850/month total starting budget
- Eligibility for Google’s new advertiser ad credit offer may help extend the launch budget
This structure keeps the launch simple, affordable, and measurable while giving the campaigns enough budget to start producing useful data.